Or better yet how to send millions of emails and avoid getting blacklisted
A simple question with not so simple solution. Sending millions of emails isn't impossible but requires some thinking and work done first.
Even if you did buy your list you should always make sure it is as clean as possible and try to segment it as much as possible. This is hard to do if your bought contact list came only with email addresses. But you could still get info from your contacts like country and what device are they using. Little things.like this can help you with list segmentation and you can better target your audience.
For many setting up an email server is something they would never do on their own. I too used to ask others for help when I started with bulk email sending. But soon I realised that it would be a lot better if I do this on my own. Here is why:
This way I am independent and don't have to pay someone to set up my server
I don't have to worry about my lists getting stolen
And this is the most important. If you do something for your own personal use you will take care of every single detail that could affect your deliverability.
Want complete freedom when you send mass email? The best way is to host everything on your own server.
Don't worry, it's not as hard as it sounds especially since I have a step-by-step guide you can follow. If you’ll follow my guide your system will be able to send mass email. It will also “do” everything to avoid blacklistings and getting a reputation of a spammer.
Mumara is nextgen email marketing software that made my life a lot easier.
I am a heavy email sender and was going crazy with Interspire email marketer and MailWizz. I came to the point where I almost quit everything because doing anything in before mentioned programs require too much clicking and is very time-consuming. Even a simple task like splitting lists into more smaller parts is a hard job.
Anyhow, I almost quit everything even tho it was bringing in good money. Well, luckily I didn’t. I found a new email marketing software that changed my life. First I bought one licence, then I bought my second licence. I soon realised that if I want this software on all my servers it isn’t going to be cheap. Good thing for my wallet was that I am tech savvy so I took matters into my own hands and cracked or nulled it so I was able to use it on as many servers as needed.
PowerMTA is a very powerful MTA software I use on all my bulk email servers. If you want to have full control of what is going on with your sending you should consider switching to PowerMTA.
Of course, there is no need to switch if you are a small sender, but if you have problems with deliverability and your emails often bounces due to reached limits PowerMTA is just what you need. Even tho it’s considered the best MTA software PowerMTA is really easy to configure if you have at least basic understanding of IT. It’s not as easy as setting up an email account in Outlook or Thunderbird, but you will get used to it really quick. If you have a chance to use my PowerMTA config there really isn’t much to do (my PowerMTA config is available as an extra to my DIY guide). Just copy/paste your sources and location of DKIM keys in it and you should be fine.
You need PowerMTA installed on your server before you’ll have that so we must take care of installation first.
This is a very popular topic and a question to what VPS should you use and how to install Interspire email marketer setup isn’t that simple. But something not being simple never stopped me before so let's dive right in.