In email marketing, there is a mechanism called Feedback Loops in which the recipient’s mailbox provider returns a recipient complaint notification to the originating sender. The process initiates when a recipient of your email decides to hit the spam button. But for this process to take place, the sender needs to register their email address with ISPs-provided loops, where the ISPs will forward the complaint. The process of FBL handling enables Ninja EMS to access and read the inbox registered with ISPs provided loops, read the spam notices, and then process/ flag those recipients within the Ninja EMS list(s).

In this Article...

  • What is Feedback Loop Handler used for?
  • How can I set up the Feedback Loop Handler?

How can I view and manage FBL handlers in Ninja EMS?

The first among the above-mentioned questions is briefly answered in the opening paragraph of this article. How you set up the FBL handler account is discussed in the following part of the article. If you already have read the article on Bounce Handler configuration, you’ll easily configure the FBL handler also, as both the processes are similar. Click “Feedback Loops” under “Setup” on the main navigation and then click the button “Add FBL Handler” on the resulting page.

Status

Set the new FBL handler account as active or inactive. Only accounts with active status would be able to process and flag the spam complaints within Ninja EMS.

FBL Email

Provide the email address using which you’ve registered for the ISPs provided loops to keep the reference of the FBL handler account. You would later identify the FBL handler with this reference.

Method

It refers to the method that will be used to access the inbox registered to receive the complaints. There are two options to select one between IMAP and POP. Both offer a way to connect to the mail server and read complaint/abuse notices. For most of the users, IMAP works well, but if you need to connect through POP it is available as well.

Host

Provide the hostname to connect to the network. It can be localhost if the FBL email is hosted on the same server, can be the IP address or physical path i.e. imap.google.com to the server.

Username

This is simply the username of the email inbox that you’ll set to receive the ISP's forwarded complaint notices. Make sure you will provide a correct and complete username to access and read the inbox.

Password

The password of the FBL inbox to connect through

Port

The field is mandatory and has to be filled with the port IMAP/POP will use to connect. There are some largely used ports listed in the following area.

Security

Two optional security fields followed after the port information.

  • Encryption– If the connection to the server need encryption? You’ve got the option to choose the type of encryption required. If not, you can continue with the first option “None”.
  • Validate Cert– If it requires to validate the security certificate to authenticate the connection, choose the option as Yes, and if it doesn’t require validating certificates, then proceed with the option “No”.

Delete after Processing

A way to automatically delete the complaint emails from the FBL registered inbox after processing them within Ninja EMS. Selecting the option as “Yes” will empty the FBL inbox after the complainants are flagged within Ninja EMS. If you want to keep the complaints in the designated inbox and want to manually review/manage them, just leave this option as “No”.

Click “Save” to save preferences and get back to the view page, click “Save and “Add New” to save these preferences and refresh the fields for a new entry, click “Validate” for the system to try establishing the connection to the bounce inbox to see if the information is correct. And click “Close” to simply close the process without saving.

View and Manage FBL Handler Accounts

The resulting page after clicking “Feedback Loops” will display a table listing all available FBL handler accounts. Here is the set of information you can grab from the view table concerning every FBL handler saved in the system.

  • ID- Every account is assigned a unique ID
  • FBL Email – The identification reference of the FBL email you’ve provided while setting the FBL handler.
  • Host– The host (path) to the FBL
  • Method – Which method between IMAP and POP the FBL handler account is set to use for accessing the mail server and reading the complaint notices?
  • Active – If the FBL handler account is active or inactive
  • Created – The time and date when the FBL handler account is created

How can I edit an FBL handler?

You can select “edit” under the action menu to reach the edit page of a specific FBL handler account. Apart from the field of FBL email (reference), you’ll be able to edit and update the rest of the fields and preferences.

How can I delete the FBL handler?

If you want to delete one account, you will choose “delete” under the “Actions” menu of the specific account. If you want to delete multiple accounts in one go, you’ll first choose the accounts to delete and then click delete from the action menu placed towards the right corner of the table.