How to send bulk emails without getting blacklisted?

Your search ends here. Here is the answer to your question and I'll also show you how to send bulk emails without getting blacklisted. Monthly costs can be as low as a few bucks but I recommend a system for around $30-$40 per month.

So you have a huge list of contacts that I am sure you got from your double-opt-in form on your website 😉 and now you have an idea.

What if I send bulk emails to all these contacts with my affiliate links? Hell even if only 1{68e7e9a41b18d877ce48f6781f70190f02eae72a8a860d5cd4744b65c53b0402} converts it will make me rich!

But then you soon realize that it's not that easy. ESPs like MailChimp and SendGrid close your accounts minutes after you send out your first mass email. Your IPs got blacklisted and your delivery rates dropped to the point where 1 of your list is 1 person.

So how to send bulk emails?

Here is the answer to our question “how to send bulk emails without getting blacklisted” is really simple. You need IP rotation, domain rules, and domain masking.

The flip?

  • IP rotation means you use many different SMTP accounts so your bulk emails aren't all sent from the same IP. Why? Well, Gmail and others limit how many emails they accept per hour from each IP.
  • Domain rules allow you to tell your MTA how many emails you allow to be sent from each IP per hour/day/… You should also limit the number of connections and emails sent per open session.
  • Domain masking helps you hide the domain where your email marketing application is installed.

send bulk emails

Is that enough to send bulk emails?

Of course, not and one very important factor is your bounce rate so your MTA software should be able to automatically process bounces and stop sending in case of delivery problems.

Yeah right like that is possible

Of course, it is and this is why selecting MTA software is very important and should be done right from the very start.

This is called backoff mode and real MTAs can detect if your emails started to bounce (for example on Gmail). In case this does happen your MTA should temporarily stop sending to that domain. But it should also automatically check every x minutes/hours if delivery is possible and go back to normal sending limits once everything is ok again.

Ok, so that is it right, now can I start sending it?

No. There is a lot more. First, you need at least one server that is configured in a way that allows unlimited mass email sending.

Next, you need software that will be used for MTAs or SMTPs if that word is confusing you. Well, there is really only one that I would suggest you use. And it's the same story with email marketing applications. After testing almost every single one and almost giving up on everything I finally found email marketing software that made my “job” fun again. I can honestly say it's the best email marketing application available.

Then there is also a little army of DNS records you must have. This includes everything from basic A and AAAA records to domain keys and sender policies which are all required or at least recommended for bulk email sending.

So what is the answer?

Oh, right I still didn't answer your question “how to send bulk emails without getting blacklisted”. The truth is there is no easy answer. The best answer I can give you is to follow this guide. Make sure to check the table of contents first and make sure you have enough skills for this task.

Once you have everything setup costs of running a bulk email system like this can vary from as low as 3$ and up to unlimited depending on your demands.

I think this is the best and cheapest way to send bulk email without getting blacklisted or end up in the spam folder. And all you need is one or more cheap VPS servers.

If you bought or scraped your lists you will have to switch your IPs from time to time. Your IPs will eventually get blacklisted. With this bulk email system, we just make the process a bit longer.